It’s nerve-wracking, right?
The thought of trying to come up with an idea that’ll make your blog post go viral – or at least get noticed?
You’re worried that the ideas you’ve come up with won’t hit the spot.
That people won’t really care about what you’re talking about.
So, how do you make sure people care enough to actually read your blog posts?
There’s actually a super simple solution that’ll pretty much guarantee that your audience will want to read and share your posts.
It’s all about knowing what the popular crowd’s up to…
You see, you could guess what your audience cares about, or you could just easily find out.
I’m a big believer in not re-inventing the wheel.
It’s like when you write headlines – why guess about what you think might work when you can use tried and tested headline formulas, right?
The same rules apply for coming up with great blog post ideas.
Instead of fumbling around, use a formula for coming up with ideas that you know works.
There are two proven ways you can come up with blog post ideas…
The first way I’ve shared with you before – it’s all about knowing your ideal subscribers and clients. That means doing market research. Asking questions. Having conversations.
This is a great way to get blog post ideas that are relevant to your audience.
But, the title of this post is, The Fastest Way to Come Up With Blog Post Ideas That Delight Your Readers. Strong emphasis on “fastest”.
So, the second way – while it isn’t quite as awesome at giving you a deep look into your reader’s minds – does do the trick of helping you figure out what they care about super fast.
All you have to do is use a tool called Social Crawlytics.
It’s really simple to use, and it’ll give you some insight into what the most popular posts are on other people’s websites.
What it basically does is scan a website and tell you what the most popular pages and posts are based on social sharing – people sharing the post on Facebook, Twitter, Pinterest, etc.
Now, you’re one smart cookie, so I know you know where I’m going with this.
Alls ya gotta do is, have the Social Crawlytics tool scan a website that’s geared towards your target market. For example, you want to help new moms lose weight. So, have Social Crawlytics scan other mommy weight loss blogs to find out what their most popular posts are.
That way, you don’t have to guess what people want to read, you’ll know based on what they’re reading elsewhere.
Simple, right? And super effective.
Now, I know you might not be super techy and that’s cool. You don’t need to be a programmer to use this tool. It’s really quite simple.
Here’s a video showing you how to use Social Crawlytics…
Take it step-by-step…
Step 1. Find 5-10 other blogs that serve your target market.
Stuck for ideas? Use Alltop.com to search for other blogs.
Just type relevant keywords into the search bar – “Weight loss”; “Diet”; “Fitness”; “Health”; “Paleo”; “Vegan”…
It’ll spit out websites that you can check out, and potentially scan using Social Crawlytics.
You don’t have to scan all the ones you find. Only scan the site if you feel like – based on the about page, blog posts, and offerings – it serves the same target market as you, and their audience belongs in your “ideal subscribers/potential clients” bucket.
Basically, you feel like what they’ve got goin’ on is awesome and you wanna be a part of it. That’s a good sign that they’re a good fit.
Don’t stress about it being an absolute perfect match.
If you wanna help women lose weight and you come across a weight loss blog for women, even if their target audience isn’t exactly like your target audience, it’s okay. As long as they’re similar enough, you’re golden.
Step 2. Run a scan of those websites you found that are a good fit using Social Crawlytics.
Step 3. Figure out what the most popular social media sharing tool is for that particular site.
For example, for Copyblogger.com it’s obviously Twitter – with almost 58% of social media sharing happening over Twitter…
Step 4. Filter your results based on the most popular social media sharing tool.
Scroll to the bottom of the report and click on the social media sharing tool that’s most popular for that particular site.
In this case, with Copyblogger.com, it’s Twitter. So, I clicked on the “Tweets” tag to filter the results based on the most popular tweets.
Step 5. Check out the top 10 most popular posts
Use your Social Crawlytics report to go to the posts that are most popular.
Read them. Read the comments. Make some educated guesses as to why that post is so popular.
Store that idea in your blog post idea bank so you can write a post about something you know resonates with your audience. Something they’re already reading and sharing.
P.S. Keep in mind that some of the results you get from Social Crawlytics might be pages – not posts. When you run the scan, the program includes all pages and posts on a website in their search.
So, if you come across a page in the top 10+ results, just ignore it and skip to the next most popular blog post.
It doesn’t have to be hard…
I know that there are a lot of people out there – and I’m definitely not, not talking about me! – who sometimes have a tough time with things being easy.
We’re taught that in order to deserve something we need to work hard.
But I don’t think that’s necessarily the case.
I think that if you can make it easy on yourself, why wouldn’t you?
It’s not about being lazy. It’s about being smart.
So, take the shortcut. Use the work that other people have already done to make smarter decisions about your own blog posts.
At the end of the day, you’re still doing what you set out to do – help people. And that’s the most important part.
Your next step…
Now that you know what’s popular, the next step is to write your next popular blog post based on the ideas you uncovered.
However – and this is a big however – the last thing you’re gonna wanna do is read a popular post on someone else’s website and just copy and paste their ideas.
Firstly, that’s illegal and just wrong.
Secondly, how are you supposed to stand out if you’re just cannibalizing ideas from other people? You’ll never be able to attract oodles of attention if you just sound like everyone else.
And that’s why next week, I’ll be sharing a super simple way for you to write a post that stands out from the crowd.
It’s all about defying expectations.
So, make sure you keep an eye on your inbox next week.
See you then!
Lots of love,
P.S. Know someone who needs help coming up with blog post ideas? Send ’em this post so you can help them generate oodles of ideas (no obligation, of course).