How long has it been since your last post?
I’m not here to make you feel terrible about how much your blog resembles a ghost town these days – where a new post hasn’t been seen in ages.
It happens to all bloggers from time-to-time.
We don’t always feel inspired to write.
Maybe we have an inkling of an idea but it never gets very far. We write it down in a notebook – meaning to go back to it – but we get stuck, or we get distracted, and we don’t know how to get going again.
It’s not really writer’s block.
It’s more like motivation block.
You just don’t feel excited to write.
And that means that your blog sits empty. Lonely. Waiting for you to come back and write again.
So what’s a blogger like you to do when you want to write consistently – you really do – you’re just having a tough time with it?
After all, you know that blogging consistently is super important to your street cred. and business growth.
6 Reasons Why You Should Blog Consistently
You know that blogging on the regular gives you so many benefits including…
- Building the ol’ credibility and likeability factor. In order for someone to trust and like you, they need to get to know. And how can they get to know you if you’re not posting regularly on your blog and sharing your fabulous personality with the ’em?
- Helping you get found on Google. Mr. Google loves high quality content on sites that are regularly updated with even more high quality content. So keep churning out awesome, helpful, relevant, shareable posts and the Google gods will reward you.
- Giving you a constant supply of new goodness to post on social media. It’s nice to always have new ideas to share so you don’t have to keep tweeting the same handful of posts over and over again.
- Boosting your writing chops. You and I both know that you don’t become good at something by thinking about doing it (even if you think really, really hard). In order to master something you need to actually do it – and do it often. The more you write, the more you work on your writing, the
more goodbetter writer you’ll become.
- Getting over persistent writer’s block. Have you ever not wanted to workout? Like you’d rather clean your toilet then workout? But then you go and workout and you’re all like “I feel awesome! I love life! Working out is the best!”? Yeah. That happens with a lot of things – including writing. Sometimes you just feel stuck, uninspired, and like you want to do anything but write. But the more you write, the more it becomes a habit. And we all know that once something’s a habit we’ll have an easier time actually doing it instead of blowing it off for some lame excuse.
- Growing (and appeasing) your audience. When my site went down for a few hours last week right when I was sending out my latest blog post I was quite delighted to get a flood of emails from my lovely community letting me know that they couldn’t get on (and really wanted to). They were expecting a new post. Your audience is expecting a new post. That’s why they signed up – to get useful help regularly. And they’ll happily read, comment on, and share your helpful-ness if you just give them a chance. And that means getting your buns in that chair and writing your heart out.
So, since we agree that there are oodles of benefits to blogging regularly, why can’t you just make it happen?
Well it might have something to do with the fact there are tons of tips out there – maybe even some tips you’ve tried to help you get out of your non-writing funk – and they just didn’t go over so well.
6 Overdone Tips That Are Well Meaning But Just Haven’t Worked Out For You
There’s a lot of well meaning but – let’s be honest – just not-very-helpful-in-the-long-run tips out there.
- Just do it – “I’m trying to!”
- Make it a priority – “Okay I’m ready to do that, but how?”
- Write when you feel inspired – “Great advice. But what if I’m not inspired to write every week, or every month? Or I just don’t have time to write all the time and want to batch my posts instead?”
- Create an editorial calendar – “Awesome! But now how do I actually make sure I write posts after my ideas have been added to my editorial calendar?”
- Get people to guest blog on your site – “But I want to write my posts myself. And finding people to write, getting decent posts outta ’em, and editing their writing seems like a ton of work.”
- Schedule it in your calendar – “I do! But my schedule is consistently shifting and even if it’s on my calendar I don’t always do it. Sometimes I do something else that feels more urgent.”
So what’s a lovely blogger like yourself to do?
How to Blog Consistently (Without Going Bananas)
You don’t wait for inspiration to strike.
You strike first.
When you have an idea but you’re not really excited to write about it, or you feel like everyone’s already said the same thing a gazillion times, that’s not the ideal recipe for “Woooo! Let’s do this!”
So of course you don’t want to write.
It feels like a chore.
Like your blog is holding you hostage and demanding that you hand over a new post on the “Top 5 Foods That’ll Cure Acne” – when you know that that’s been done. Like really, really done.
You want to bring a new spin to things.
You want to write.
You want to keep churning out awesome posts full of helpful goodness.
So how can you make that happen?
By getting off your blog and doing one (or all) of these 3 things:
- Read (or listen to) a book.
- Watch a movie or a video – like a TED Talk.
- Read some blog posts.
And here’s the kicker – I want you to find something totally unrelated to what you do.
If you’re a business coach, read a book about getting (and staying) happy.
If you’re a personal finance coach, go read some blog posts about perfectionism.
If you’re a productivity coach, watch a TED Talk on the art of misdirection.
The thing is, you’re not going to be inspired to share new ideas or new solutions by just swimming in the same pool as everyone else in your field. Reading the same stuff. Watching the same stuff. Googling the same stuff.
For me, I get the most inspired to write blog posts when I read something cool, or see something helpful that’s not at all related to what I do.
It’s almost like a fun challenge to figure out how to bring this genius idea to my audience so that they get a glimpse at a unique solution they’ve never thought of before.
And it makes me want to keep blogging.
Because I’m actually excited to write.
As Anne Lammott said, “One of the gifts of being a writer is that it gives you an excuse to do things, to go places and explore.”
Inspiration is all around, my friend.
You just need to know how to capture it and use it so that you can get a post up every. single. week. No ands, ifs, buts, or no ways.
So step 1 is to go explore outside your field and find an awesome resource – book, movie, blog post, something else fabulous – that you love.
Step 2 is to use that goodness to your advantage.
Ask Yourself These Questions
Now that you’re inspired, it’s time to take that inspiration and craft a powerful blog post.
You can do that by asking yourself some questions.
Before you dive in to the book, video, or blog post, answer these beauties:
1. What made you want to check it out in the first place? Why do you care?
2. Is there a problem you’re hoping to solve? Is there a certain kind of solution you’re looking for?
While you’re enjoying the goodness, answer these guys:
1. What advice, tips, or tools do you absolutely love – like “now I can’t live without this” love?
2. What a-has are you having that make you re-think the way you’re doing things right now?
After you’re done, answer these queries:
1. If you were to tell someone about what you just experienced, you’d say “The most exciting thing I learned was ________________________________.”
2. How can you take what you learned and match it to a problem that your audience is struggling with?
That last question is a tough one.
And this is where you’re gonna have to get a little creative.
But it’s definitely not impossible.
Let’s go back to those first examples I gave you and see how we can do this…
If you’re a business coach and you read a book about getting (and staying) happy, perhaps you write a blog post on how happiness can help boost productivity so your readers can grow their businesses faster.
That’s good, but I know we can do better. I know we can think even more outside the box.
Let’s try another…
If you’re a personal finance coach and you read some blog posts about perfectionism, you might just feel like writing a blog post on why high achievers should want an “average” portfolio strategy instead of a perfect one.
Because, as Greg McKeown puts it, “Overachievers have such high expectations of themselves that their ‘average’ might be another person’s ‘really good’.”
Okay. We’re getting there. But let’s take it even further with one more example…
If you’re a productivity coach and you watch Apollo Robbins’s TED Talk on the art of misdirection, maybe you get inspired to write a blog post on how understanding our “grift sense” – “stepping outside yourself and seeing through the other person’s eyes, thinking through the other person’s mind” – can help us more effectively work with our team so we can get more done.
Now that’s totally unique.
I highly doubt any other productivity coach has linked to Apollo’s TED Talk and used his idea of grift sense to help people boost their and their team’s productivity.
See how exciting it can be to get inspiration from unlikely sources?
See how fun it could be to write a totally original post that no one else has thought of before?
See how easy it would be to want to write each week simply because you’re actually excited about what you’re writing about – instead of dreading re-hashing some been-there-done-that quick tip?
Challenge Yourself to Start Blogging Consistently
To keep the juices flowing and ensure you always feel excited to write I recommend that you spend some time each week, or – at the very least – once a month exploring some books, videos, and blog posts that are in no way related to what you do.
You’ll get fired up.
You’ll want to write.
And that’s the key to blogging consistently.
Not forcing yourself.
Not starting an editorial calendar that never actually gets used.
Not scheduling “blog” in your day-timer only to go do something else because it just doesn’t seem like a fun time.
The key is to step outside and explore.
That way you can bring totally new ideas to the table that no one else has a hold on yet.
That way you’ll finally feel excited to write again because you know your audience will be excited to read a unique post that doesn’t re-hash the same tips that everyone else is suggesting.
So get to it.
Get out there.