I’ve decided to do a three-part series on helping you overcome common obstacles and challenges that are stopping you from getting more clients, making more money, and making the impact you’re meant to make.

So, I’m taking 3 problems, and over the next 3-weeks I’ll be helping you…

1. Overcome not feeling “expert” enough so you can go forth and rock people’s socks off

2. Deal with your inner battle with money so you can start charging more premium prices and feel great about it

3. Ditch self-doubt so you can stop talking people out of buying from you

This week I’m going to talk about a huge problem that seems to paralyze so many of my clients and people in my community – not feeling “expert” enough.

Experts have two very important things. They’re…

1. Credible

2. Likeable

So, in order to feel more expert it seems safe to say that we simply need to help make you feel more credible and likeable. Right?

Let’s start with credibility…

When I say credibility I mean that there are certain things that you say, do, or have that make you the kind of person people want to do business with. They literally make you seem more “expert”.

There are the more obvious ones like…
  • Degrees & certifications
  • Actually knowing a lot about your field of expertise so you can get the results you’re promising
  • A great website that looks super professional
  • Business cards that weren’t obviously printed on your home printer with runny ink
  • Testimonials that are obviously not all written by your mom
  • and so on…
But there are also the less obvious ones that I want you to consider when you’re trying to position yourself as an expert in your field…
  • Consistency – do you write blog posts sporadically or not communicate with your community on a consistent basis?
  • Reliability – do you sometimes email clients back in 24 hours and other times it takes a whole week?
  • Honesty – do you come across as someone who has something to hide, like a dirty little secret? Or are you open about who you are and what you’re here to do?
  • and so on…

The thing is, it isn’t just about having some letters behind your name.

I have an Honours degree in psychology but that really doesn’t matter. What matters is that my clients get exceptional service and that I position myself as a credible expert by using all of the ideas I’ve talked about and more.

Now, let’s talk about likeability… 

When I say likeability I don’t mean that everyone must like you. Trust me, there are people who don’t like me and it honestly hurts. I’m not a thick-skinned person by nature. I’m a people-pleaser. So it sucks when people don’t like me.

But, I recognize that I don’t need to get everyone to like me to have a successful business.

I simply need to be likeable in my ideal clients’ eyes.

And yes, this is definitely a superficial conversation we’re having right now. But a big part of owning a successful business is being popular. Really. No one wants to work with the creepy lady who no one really likes. Everyone wants to work with the cool kid.

So, how can you position yourself to be that “cool kid”?

You simply be the best version of yourself. 

I’m serious. That’s literally all it takes to be likeable. Remember, we’re not trying to get everyone to like you, only a select few people who are your absolute dream clients. And why are they your absolute dream clients? Because they have a lot of the traits that your best friend would have – someone who loves you for you.

Pretty nifty, huh?

The best way to be likeable is to just be yourself because you’ll naturally attract people who like the you, you are.

So, all you gotta do to feel more like the expert I know you are is ensure that you have some of the key credibility pieces in place – a professional looking website, photos, business cards, etc. As well as some of the less obvious credibility builders – being consistent, reliable, honest, etc.

And then just be you – the most awesome, most likeable version of you.

Sure I have my days when I wanna rip someone’s head off at the drop of a hat, but you typically don’t see that version of me. You see happy-go-lucky, likeable Jenna who would do anything for her clients and loves anything purple. Or with sparkles. Purple sparkles would be the ultimate!

So, the next time you don’t feel “expert” enough, remember this – focus on credibility and likeability and you will be more likely to be seen as an expert in your field.

So, in the comments below I want to know…

1. What are you going to do to be seen as more credible?

2. What are you going to do to be seen as more likeable – i.e., how are you going to become more of your best self?

I’ll see you next week for the second part of this three-part series where I’m going to help you overcome your money drama. Stay tuned!

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Lots of love,

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