It’s tough isn’t it?
You want to sound conversational on your blog – like you’re talking with a friend. But you don’t know how.
You see all these other bloggers who make it seem effortless, but you have no idea how they do it.
How can they sound so conversational, while still keeping it professional and getting their point across?
They’ve found their voice and they know how to use it really, really well.
You’ve probably heard about this before. The key to sounding more conversational in your copy – sounding uniquely you – is to find and use your innate writing voice.
But it’s sometimes easier said, than done.
You see, everyone has a writing voice. But sometimes it can be challenging to find it, and bring it out.
That’s where I come in.
I have 12 tips to help you find and use your writing voice.
This a critical step in your blogging adventures because the more you sound like how you really are in your blog posts, the easier it’s gonna be to attract ideal clients.
Think about it, sometimes you stumble across a blog, read a couple posts and think, “Man, this person rocks. They totally get me, I love their style, I wanna grab coffee with them.”
That’s what you want to have happen for you – you want to use your voice to attract people who are naturally attracted to you because of who you truly are.
1. Ask around
Sometimes finding your writing voice isn’t about thinking of how you see the world. Sometimes it’s better to focus on how the world sees you.
Ask your friends and family to describe you in three words. You’ll likely come across the same kinds of words over and over again. Maybe words like, “empathetic”, “driven”, and “smart”.
This is how the world sees you. Once you know what those words are, you’ll be able to more easily infuse your true personality into your writing.
2. Record yourself
For some reason, sometimes when you go to write something it can sound very different than how you talk. Maybe it’s from all those years of writing essays and having your teachers and professors tell you you had to sound “professional”.
An easy way to write like you talk – and naturally adopt your organic writing voice – is to record yourself talking about what you want to write about. Get it transcribed and use that as the basis of your next blog post.
After doing this a few times, you’ll likely be able to start writing in your authentic voice more easily.
3. Know your sense of humour
Are you dry? Sarcastic? Witty? However you’d describe your sense of humour, bring that into your writing. Even if you think some people might not get it, or even be offended.
Remember, you’re not writing for everyone. You don’t want to sound like a Plain Jane Everybody. Embrace your sense of humour and infuse it into your writing.
4. Put it to the test
Get honest with yourself and put your blog post to the test – would you read it? Would you get it? If not, you’re probably not using your true voice. You’re probably watering yourself down. So go back to the drawing board and write something you’d want to read.
5. Stop editing
Is this you? Something pops into your mind, you jot it down, then quickly delete it because you don’t know if it’ll work? Stop doing that!
Don’t censor yourself as you’re writing. Leave the editing until you’ve written the entire post. That way you won’t water down your voice as you write.
6. Write about your passions
It’s almost impossible to not let our true feelings show when we’re writing about something we’re passionate about. So pick a topic that you care deeply about. Write about it. Let your feelings spill into your writing.
Then go back and read it. Focus on how you write, not what you’ve written. This is your writing voice.
7. Let it flow
The other day I was trying a challenging move at the gym. My trainer told me I was overthinking things. He said that it finally clicked for him one day when he was crazy exhausted and not really thinking about it. It clicked because he stopped thinking about it, and just did it.
This method can help you find your writing voice too. Set a timer and just start writing. Aim to not stop for at least 2 minutes. At some point you’ll probably stop overthinking things and just let it flow. You’ll let your voice out.
8. Overcome perfectionism
You can sometimes let grammar, sentence structure, and trying to find the perfect word get in your way. Let it go. Just write. Don’t worry about making it perfect. Don’t worry about finding the right words right away.
There’s always time to add to your post and edit it later. But for now, in the interest of letting your voice flow freely, stop worrying about making things perfect and just write.
9. Get personal
If you’re always writing how to posts that give your readers a solution to a problem, or a step-by-step strategy, it’s time to get personal.
There’s a reason that reality TV became so popular – people like to know that they’re not the only ones with crazy families and lots of baggage.
So write about a failure you’ve had or a lesson you’ve learned. Write it as if you’re telling a good friend about your experience. This will help you write in a more personal way and will probably allow your true style to come out.
10. Put your blinders on
The last thing you want to do is sound just like everyone else. So don’t read anyone else’s stuff for a few hours – maybe even a day or so – before you write. You don’t want someone else’s voice to affect your own. So put your blinders on and keep your eyes on your own page.
11. Go with your mood
You’re not always going to be in the same mood when you write. So it’ll be important for you to know how you sound when you’re feeling happy, angry, silly, bored.
Try carrying a journal around with you for a week or two and, whenever you notice yourself in a particular mood, write that mood at the top of the page and just start writing. Over time you’ll be able to tap into the different styles of writing you have that go along with your moods.
This’ll make it easier for you to convey a certain emotion through your writing – while still using your unique voice – whenever you want to.
12. Write for yourself
Perhaps one of the easiest and best ways to find your true writing voice is to write as if no one will ever read it. When you’re not worried about what people will think, you usually can just let it go. So be selfish. Write something for yourself. Something no one will ever read.
Then, once you’re done, ask yourself, “Is this how I write my blog posts?” If not, you’re gonna wanna dissect what you’ve written and infuse more of your true style into your blog posts.
The truth is that your bona fide voice will attract ideal clients
Finding your writing voice can feel tough. And it won’t happen overnight.
But the more you write, and the more you pay attention to how you write, the faster and easier you’ll be able to tap into that voice that’s uniquely yours.
Remember, the best kinds of clients and customers are the ones you’d want to be friends with – they get you, love you and want to support you.
But the only way you can get those perfect clients is by being yourself – using your completely original voice.
So don’t water yourself down, or try to be someone else in your writing. That’ll do the exact opposite of what you want – attract clients who aren’t the best fit for you.
Focus on finding and using your authentic voice and you’ll have a much easier time attracting awesome clients.
Lots of love,
P.S. Know someone who has a tough time making their copy sound conversational? Send ’em this post! (no obligation, of course).